Don’t miss a single opportunity to engage with your target market
It’s one thing to generate interest in your product or service, it’s another thing to maintain that interest and to convert it into action. To convert those leads, you need to understand more about your potential customers: Who are they and how do you change them from an IP address to a name and an email?
With Seybienne and Infusionsoft technology, this task is automated. You can collect and organise data from your online audience by inviting them to fill out a simple, custom-made lead capture form. The information they enter is automatically saved into your CRM, allowing you to continue the conversation once they have left your site. So you can say goodbye to lost opportunities.
Track my leads
Spend less time chasing dead ends and more time building relationships.
Work smarter, not harder
We all want to work smarter, not harder; but what does that actually mean?
Marketing automation software helps you achieve higher engagement with less effort. You can use this software to automatically:
- Find out who your most frequent visitors are
- Offer your hottest leads a discount
- Follow up when someone abandons a shopping cart.
Once these automation features are set up, you are free to focus on your most important tasks for the day.
Build campaigns quickly and with ease
Fire up your creativity and efficiency with the best marketing automation software for small business. This software is built to help you grow your business and to use your imagination – the possibilities are enormous.
To create powerful and creative marketing campaigns, small or large, the Campaign Builder includes a simple ‘drag and drop’ tool. Add in your logo, your images, your words and then save that campaign as a template. That campaign is now your template for future campaigns to be used over and over again; no repetitive processes, no finding of files or boilerplate content – it’s all there waiting for a new lead to appear. Working with Seybienne, we can help you to realise the power of Infusionsoft. You can:
- Automatically send personalised communications to every contact
- Trigger emails, calls and other actions directly from the contact’s behaviour
- Construct landing pages, emails and more from inside the Campaign Builder
- Tailor your campaigns based on what’s providing the best results
- Access ready-made, proven-to-work campaign templates, loaded straight to your account.
Your customers should never feel like just another name in your list of contacts. With Infusionsoft, the quality of data reflects the quality of communication. All that data you’ve captured can be used to personalise your emails and inspire your contacts to take action. At any time you can:
- View a history of all contact communication in one place (single emails, broadcasts, automated marketing messages, and sales activity)
- Use intelligent responders to send personalised emails based on your contact’s behaviour
- Keep your communication relevant (ability to roll-out
Landing Page Builder
Landing pages and web forms help you to capture data about your leads and contacts. As a starting point, the standard information, name, email and phone number, are great for connecting with people who visit your site. And you can build these web forms without having to learn code! You can:
- Create professional, custom branded landing pages for different campaigns or promotions
- Quickly make changes without a developer
- Run tests on pages within your application
- Publish your page instantly with free hosting, or embed the page code in your website
- Leverage SEO to increase your online visibility.
So that you can make informed decisions based on real data, Infusionsoft’s tracking tools give you a closer view of what is happening on your website and landing pages. With tracking codes integrated into your CRM, you’ll know more than just the number of people visiting your site. You can:
- See which visitors, contacts and paying customers visited a specific page
- Calculate how many customers your latest online ventures generated
- Automatically assign a lead source to each website visitor
- Track visitor activity from their first visit to latest purchase
- Identify individual browsing trends using visitor system information
- Capture and calculate average time on page per visit.
Statistics and Reports
We’ve given you the data and the information, but how do you translate that data into business intelligence? In today’s fast-moving, technology-focussed market, it’s not enough to run campaigns and send emails. To understand what your customers want from you, and to provide a better service, you have to know what’s working (and what’s not)! Infusionsoft marketing automation software collects and analyses data on every email you send and so much more! Using Infusionsoft, you can evaluate:
- How many emails get delivered, opened, clicked and skipped
- The return on investment from your web form, landing page and campaign performance
- Campaign results in real time to make adjustments on the fly.
The advanced and intuitive business intelligence features in Infusionsoft’s statistics and reports will allow you to refine and perfect your marketing efforts to maximise every dollar spent.