If your business has an online presence, you probably have a website. And unless you are supremely fortunate, I imagine you probably have a horror story (if not several) attempting to get your site up and running. Don’t be embarrassed… I have one too! The biggest website mistake I ever made was believing the baloney […]
The 5 most Misunderstood Word Features
Part 1: ENTER KEY In this 5-part series, we will be looking specifically at the 5 Most Misunderstood Word Features. Starting at #5, the most ubiquitous of keys we tap when writing a document… the Enter Key. Wait. What? You use the Enter Key all the time, we hear you protest! You know how to […]
The Fresh Face of Selling Services
For a long time, the word ‘sales’ was a dirty word, conjuring up images of a used car salesman or a door to door salesman using smoke and mirrors trickery and persuasion to sell you something you don’t want or need. The harsh reality is – and especially in today’s competitive landscape – every […]
LCM Part 2: 3 Steps to Turn Warm Leads into HOT Prospects
Welcome to part 2 of our Life Cycle Marketing series! In our previous article, we spoke about ways to attract your customers to your website (and therefore your products and services). If you haven’t read the article, here is the link. If you followed all of our steps, you should have started attracting new leads […]
The Power of a Pilcrow
A Pil-what? DID YOU KNOW: the Pilcrow is the official name for the symbol that denotes the end of a paragraph in a Word document. It has also been known as a “paragraph mark” and a “carriage return”. The name Carriage Return is a carryover term which originated before desktop publishing and computers and dates […]