For a long time, the word ‘sales’ was a dirty word, conjuring up images of a used car salesman or a door to door salesman using smoke and mirrors trickery and persuasion to sell you something you don’t want or need. The harsh reality is – and especially in today’s competitive landscape – every […]
Archives for February 2017
LCM Part 2: 3 Steps to Turn Warm Leads into HOT Prospects
Welcome to part 2 of our Life Cycle Marketing series! In our previous article, we spoke about ways to attract your customers to your website (and therefore your products and services). If you haven’t read the article, here is the link. If you followed all of our steps, you should have started attracting new leads […]
The Power of a Pilcrow
A Pil-what? DID YOU KNOW: the Pilcrow is the official name for the symbol that denotes the end of a paragraph in a Word document. It has also been known as a “paragraph mark” and a “carriage return”. The name Carriage Return is a carryover term which originated before desktop publishing and computers and dates […]
Part 3: Templates: to lock or not to lock? That is the question…
In the last Dossier edition, we talked about Styles (Part 1 and Part 2) and bestowed on you the knowledge that the Formatting Tools on the Home tab of the Ribbon are the devil. As a reminder, Styles are formatting attributes that are grouped by name and applied by clicking on the desired text and then [...]
A not so Happy Valentine’s Day!
No Flowers for You! As much as we'd all like every interaction with our customers to be perfect, sometimes things just don't go to plan... February 14 started off like any other Valentine’s Day for Scott and me. We went to work with the “secret” knowledge that we had arranged surprise flower deliveries for each [...]
