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You are here: Home / Archives for Life Cycle Marketing

13/04/2017 by Bronwyn Leave a Comment

Is your Red Rope a Noose?

red rope principle, michael port, client vetting, be selective

Wow, the last couple of weeks have been challenging, to say the least! The aftermath of Cyclone Debbie has been far-reaching, even if you were not located directly in her path. Many industries, especially insurance assessors and repairers, are experiencing exponential demand and growth. In some cases, there are in excess of 1,000 claims a […]

Filed Under: Customer Service, Director's Chair, Life Cycle Marketing, Services, Small Business Marketing, The Dossier

12/04/2017 by Bronwyn Leave a Comment

Who’s your Avatar?

avatar, ideal client, small business tips

Looking for new clients? Need more business for your business? “Yes!” you say, “But I feel like I’m banging my head against a wall …”. Ok – step away from the wall – and let’s look at how you can attract new clients to your business. More specifically, let’s look at how to find … […]

Filed Under: Customer Service, Life Cycle Marketing, Services, Small Business Marketing, The Dossier

29/03/2017 by Bronwyn Leave a Comment

3 Steps to WOW

Life cycle marketing, grow sales, save time

OK, so you have ATTRACTED your potential clients. You have NURTURED them to become HOT buyers. Now, how do you WOW them so that they tell everyone they know about you? Good question – let’s dive in! 1)      Uber Personalisation We all know what it feels like to receive a generic letter from a business.  […]

Filed Under: Automation Marketing, Customer Service, Life Cycle Marketing, Newsletter

28/02/2017 by Bronwyn Leave a Comment

LCM Part 2: 3 Steps to Turn Warm Leads into HOT Prospects

Life cycle marketing, grow sales, save time

Welcome to part 2 of our Life Cycle Marketing series! In our previous article, we spoke about ways to attract your customers to your website (and therefore your products and services). If you haven’t read the article, here is the link. If you followed all of our steps, you should have started attracting new leads […]

Filed Under: Life Cycle Marketing, Newsletter

14/02/2017 by Bronwyn Leave a Comment

LCM Part 1: 4 Things you can Do to give your Business a Kickstart for 2017!

Life cycle marketing, grow sales, save time

If you want to make an incredible difference to your business this year, follow this 3-part series which looks at Life Cycle Marketing (“LCM”) and some real life examples on how to implement it into your business. Whether you have been in business for a while or you are just starting out, LCM is a […]

Filed Under: Automation Marketing, Life Cycle Marketing, Newsletter

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