If you want to make an incredible difference to your business this year, follow this 3-part series which looks at Life Cycle Marketing (“LCM”) and some real life examples on how to implement it into your business. Whether you have been in business for a while or you are just starting out, LCM is a […]
Archives for February 2017
Part 2: Styles: are they all created equal?
Now that you know the Formatting Tools on the Home tab of the ribbon are the devil (well, at least, for aspiring formatting ACEs), it’s time to introduce you to your new best friend – Styles. Put simply, Styles are formatting attributes that are grouped by name and applied by clicking on the desired text […]
Part 1: Beginner’s guide to becoming a formatting ACE
Picture this. You’ve been working on a project with your team for months now. Weeks of late nights working with your colleagues has all come down to the last 48 hours before the project deadline. You’re tasked with checking the formatting of 50 documents, each averaging 80 pages. You’re confident this shouldn’t be a problem […]
Welcome to 2017
A new year, a new beginning… whatever you do for a living, January seems to be the universal time for reflection and February the month for taking ACTION. A fresh start. A chance to wipe the slate clean, develop better habits. Out with the old and in with the new. Like everyone else, I also […]