In the fast-paced world of online businesses that create online courses and membership programs, finding your niche is the secret to success. Niching down, or narrowing your target audience, holds immense power in attracting your ideal clients and propelling your business forward in this competitive landscape. By niching down, you gain a deeper understanding of […]
New Year, New Beginning!
Welcome to 2022! It’s been a while since I last wrote for The Dossier and while I never intended to be away for this long, my absence was intentional. Where have I been? I can hear you asking. Well, truth be told … I’ve been on a journey of self-discovery and redevelopment. No, I didn’t [...]
The #1 Business Killer
If I asked you, would you say …? Lack of cash flow? Lack of new leads? Lack of new customers? Lack of sales? Lack of marketing? Too much competition? These things contribute but I believe they are expressions of a much larger and sometimes hidden problem … The #1 Business Killer is … Inconsistent Customer Service! […]
How to Spot a Cowboy?
Hey Everyone, The last few weeks have flown by really quickly. It has been crazy busy, as usual, but a couple of things have stood out as noteworthy. As many of you know I have worked in the IT industry for over 25 years. Over that time I have carved a niche for myself by […]
Part 2: Myths that will hurt your business
“I can’t afford that expense!” How often have you heard that from your clients or even said that yourself! As a business owner, I’m most likely to say this when I receive a quote that’s higher than I anticipated, though the thought did pop into my head when a business coach gave me some advice […]