OK, so you have ATTRACTED your potential clients. You have NURTURED them to become HOT buyers. Now, how do you WOW them so that they tell everyone they know about you? Good question – let’s dive in! 1) Uber Personalisation We all know what it feels like to receive a generic letter from a business. […]
A not so Happy Valentine’s Day!
As much as we’d all like every interaction with our customers to be perfect, sometimes things just don’t go to plan… February 14 started off like any other Valentine’s Day for Scott and me. We went to work with the “secret” knowledge that we had arranged surprise flower deliveries for each other (a cute thing […]