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14/05/2017 by Bronwyn Leave a Comment

Part 1: Myths that will hurt your business

Whether you are a solopreneur, entrepreneur or you have plans to be one, this 3-part series will help you avoid some major pitfalls. Did you know that 95% of consumer decisions are made subconsciously? Imagine how enormous the power of perception can be to a buyer. Combined with the fact that branding affects the consumer’s […]

Filed Under: Newsletter, Small Business Marketing, The Dossier

13/04/2017 by Bronwyn Leave a Comment

Is your Red Rope a Noose?

red rope principle, michael port, client vetting, be selective

Wow, the last couple of weeks have been challenging, to say the least! The aftermath of Cyclone Debbie has been far-reaching, even if you were not located directly in her path. Many industries, especially insurance assessors and repairers, are experiencing exponential demand and growth. In some cases, there are in excess of 1,000 claims a […]

Filed Under: Customer Service, Director's Chair, Life Cycle Marketing, Services, Small Business Marketing, The Dossier

13/04/2017 by Bronwyn Leave a Comment

Part 3: The 5 Most Misunderstood Word Features…

ducsk in a row, tabs in a row, word, hack, ACE formatting

Welcome back, to Part 3 of our 5-part series, where we look at #3. To be honest, I can’t recall the last time I saw this feature used correctly. Part 3: Tabs No, I don’t mean an account at your local, where you pay for your drinks at the end of the evening. I mean […]

Filed Under: Newsletter, Services, The Dossier, Word Formatting

12/04/2017 by Bronwyn Leave a Comment

Shhhh, Secret Excel Business…

top secret, excel, formula, calculations

In our previous article, we discovered how to create the Perfect Formula – Every Time. Now we are going to investigate the rules behind how Excel calculates these results. OK before we start, here’s a Pop Quiz! Question: The formula below, 3 + 2 x 9 =   Answer: Would the answer be A or […]

Filed Under: Excel, Newsletter, The Dossier

12/04/2017 by Bronwyn Leave a Comment

Who’s your Avatar?

avatar, ideal client, small business tips

Looking for new clients? Need more business for your business? “Yes!” you say, “But I feel like I’m banging my head against a wall …”. Ok – step away from the wall – and let’s look at how you can attract new clients to your business. More specifically, let’s look at how to find … […]

Filed Under: Customer Service, Life Cycle Marketing, Services, Small Business Marketing, The Dossier

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