In the previous edition of The Dossier, we debunked the Excel Myth: “… to be skilled at using Excel, you must be a math head”. Now I will share with you, my proven recipe for creating the perfect formula – every time. The recipe works no matter whether the formula is simple or complex. Secret […]
3 Steps to WOW
OK, so you have ATTRACTED your potential clients. You have NURTURED them to become HOT buyers. Now, how do you WOW them so that they tell everyone they know about you? Good question – let’s dive in! 1) Uber Personalisation We all know what it feels like to receive a generic letter from a business. […]
High School Reunions: Lessons I’ve Learned
On Saturday, I received a Facebook message from one of my high school friends entitled: “No! Not 30!” I thought this was a bit odd. Like me, her 30th birthday came and went a few years back… It wasn’t until I opened the message that I realised it was something much more surprising: Our 30th High […]
Excel’s Hidden Gem
Having taught Excel (and all the Office apps) as a corporate trainer for over 20 years, the application that shot fear into the heart of more people than any other was Excel. It is still this fear that stops people from using this awesome application. You have to be a math head to be able […]
5 Myths about WordPress Sites
If your business has an online presence, you probably have a website. And unless you are supremely fortunate, I imagine you probably have a horror story (if not several) attempting to get your site up and running. Don’t be embarrassed… I have one too! The biggest website mistake I ever made was believing the baloney […]